Our Story

Born from Love for Pets

We started because we believe every pet deserves the best — premium nutrition, professional care, and endless love.

How It Started

We began in 2022 from a small pet shop in Bandra, Mumbai. As pet parents ourselves, we were frustrated by the lack of reliable, vet-approved pet products in India. Today, we serve over 25,000 pet families across 50+ cities with a catalogue of 1,500+ carefully curated products. Every product is tested by our in-house veterinarian Dr. Meera Patel. From premium dog food to aquarium supplies, we only stock what we'd give to our own pets.

Our Mission

To be India's most trusted pet care destination — delivering quality products, expert advice, and compassionate service to every pet family.

Our Values

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Vet-First Approach

Every product is reviewed by licensed veterinarians before it goes live on our store.

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Pet Welfare

We partner with animal shelters across India for adoption drives and donate 1% of profits.

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Quality Only

No compromises. We reject 70% of products we test because they don't meet our standards.

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Community

We're building India's largest pet parent community with free workshops and vet webinars.

Meet Our Team

Dr. Meera Patel

Founder & Chief Vet

BVSc from Mumbai Veterinary College with 12 years of practice. Started the store to bring clinical-grade pet care to every Indian home.

Arjun Iyer

Head of Operations

Former Flipkart logistics manager. Ensures your pet's essentials reach you on time, every time.

Simran Kaur

Head Groomer

Certified pet groomer with experience at top Mumbai salons. Specialises in breed-specific styling.

Vikram Desai

Product Curator

Tests 500+ products a month to handpick only the best for our furry, feathery & scaly friends.